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What is Affiliate Marketing?

Affiliate marketing is the procedure of earning money or commission by promoting companies or products of other people. In other words, we can say that affiliate marketing is a type of advertising model in which a company pays reward to the third party to generate leads or traffic to the products and services of the company. These promoters or third-party member are known as Affiliate Marketers. The commission fee encourages them to find the best way to permute company. Affiliate marketing has increased with the internet age. Affiliate marketing is a type of performance-based marketing..

Four most important players of Affiliate marketing-:



Merchant (Retailers or brand)

Publisher (The Affiliate)

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Methods used by Affiliates-:

Email Marketing

Content Marketing.

Display Advertising


Organic search engine (SEO)

There is a lot of confusion between Referral Marketing or Affiliate Marketing as both forms of marketing use third parties for the determination of sales to retailers. However, both are different forms of marketing. The main difference between them is that Affiliate Marketing is purely based on financial inspiration to drive sales, whereas Referral marketing is truly based on personal relationships to drive sales.